Dark and distinctive. Gareth Pugh collaborates with Ruth Hogben to come up with this video presentation instead of a runway catwalk at Paris Fashion Week to introduce his autum/winter 2009 collection. A brave step indeed. This enchanting film showcases fluidity in the materials, strength in the aesthetics combined with carefully choreographed 'performances' by the models and incredible styling. A whole new level in viewing fashion, front row at Paris Fashion Week is just a click away ;-)
